Business Strategy

Astana City Group Sdn. Bhd aim to be the best in LPG services and customer management by market
a safe and user-friendly composite cylinder with technology innovation and ensuring a more effective
and efficient marketing network of customers.

As the first operator using composite cylinders in Malaysia, we ensure that our products are designed,
manufactured and delivered with high quality and safety standards. ACGAS composite LPG cylinders
are systematically tested by international and local institutions, approve by government agencies.

ACGAS composite LPG cylinders are non-explosive, are made from helically woven fibre, combined
with resin, that is resistant to fire. Our composite LPG cylinders will resist a fire for more than 3 minutes
before the LPG starts to seep from the cylinder. After 10 minutes the cylinder will burn but will remain

Target Market

Market Size & Segments
One of the criteria that will be playing a role in the customer's decision whether to purchase
our composite cylinders or not, is the price. Since the price is affordable and competitive as
steel cylinders, our target customers are residential sectors; consumer of LPG cooking gas,
especially those who lives in apartment or condominium. In later stages, we will be working
on deals with the government to help the lower income to get the composite cylinders and
remove all of the dangers that are aligned with the steel cylinders.

Average value of Malaysia LPG production from 1986 to 2012 reported from U.S. Energy
Information Administration was 20.14 thousand barrels per day. In contrast, LPG
consumption in Malaysia recorded to be 34.94 thousand barrels per day, proves LPG product
in Malaysia has high demand but limited in supply. In other contexts, in year 2012 around
630,000 ton of LPG are lacking in supply. Energy Commission Malaysia records
approximately 490,000 tons of LPG imported in 2016. In duration of ten (10) years, 3,855
ktoe of LPG will be market to cover industrial sector (factories) and commercial sectors
(hospital, hotel, restaurants, resorts or shopping complex, and educational institutions) in


Current Alternatives
Our main competitors will be the steel cylinders. It will not be an easy job to convince people
to change from the product they have been using their whole life into something completely
different, however, based on the many advantages of the composite cylinders, we are sure
that we will be able to reach the market in the fastest way possible.

Our Advantages
Since we were capable of getting the exclusivity of manufacturing and distribute cylinders in
the Malaysia market, our main competitors will be steel cylinder operators and not another
manufacturer of composite ones. That is why it is easier to make comparison showing why
we are better than other competitors in the market. These advantages (previously mentioned
in the solution part) are as follows:

Light Weight
80% weight reduction compared to a steel equivalent

Undergoes numerous tests which proved to be unexploded in case of fire and bullet

Impact Resistance
Even after dropping it from heights exeeding 3 meters (on a steel wedge) you will not see any damage and there is no damage. Even cyclic testing after such severe drop tests shows no degradation. What you see is what you get! No visible damage = no damage. Visual inspection has never been so easy.

An innovative way to manufacture LPG cylinder

Maintenance Free
Required less inspection and longer life frame

Forbid transferring subsidized LPG into industrial cylinder
Illegal activity of decanting subsidized LPG from domestic cylinder into industrial
cylinder will comes to an end using prohibit decanting device.

Another advantage we have is Internet Of Things (IOT) management system. Using cloud
data system, we could monitor cylinder management, distribution and stock inventory.

Track and monitoring function (RFID)
Cylinder distribution, location and status can be monitored by manufacturer.

Prohibit excess subsidy disbursement
Government able to access information on manufacturer, refilling frequency, location
and end users.